After a disastrous week of quarterly earnings reports from the big daily newspaper chains, there's some good news to report: the Web audience of newspaper sites is still growing at an impressive clip. Editor and Publisher reports today:
More people visited newspaper Web sites in Q2 than ever before, according to new data released from the Newspaper Association of America.
About 37% or 59 million of all active Internet users visited newspapers online in Q2, a 7.7% jump compared to the same period last year. Page views inched up during the quarter: about 2.7 billion page views per month were recorded for Q2 compared to 2.5 billion page views for the same period a year ago. The data is compiled by Nielsen//NetRatings (owned by E&P parent Nielsen Co.) on behalf of the NAA.
"As the industry continues to expand its digital portfolio, readers are visiting newspaper Web sites in record numbers for in-depth news and information as well as hyper-local information," John Sturm, president and CEO of the NAA, said in a statement.
The average monthly time spent per person also increased slightly during Q2 to 40 minutes and 44 seconds, up from 39 minutes and 29 seconds in Q2 2006.
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Now all we need is for Web advertising revenue to increase fast to offset the mounting losses from print ads.
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